Tag Archives: technology PR agency

Crowdsourcing the future?

by on June 2, 2011 in Red Ribbon Inspiration

Lizelle Cloete According to Wikipedia, crowdsourcing is where a task that would have been performed by an employee or contractor is outsourced to a large group of people. The crowdsourcing topic has become so popular that there are now conferences organised to debate the value of this buzzword. The basic idea is for a brand [...] 

Is social media just a fad?

by on November 5, 2010 in Red Ribbon Inspiration

Bonita and I attended a very interesting breakfast seminar this morning in Woodmead, arranged by Rod Jones from Rod Jones Contact Centre Solutions with Bill Gibson as the keynote speaker. He shared some amazing business insight – most of it being knowledge we already know, but seldom applied in our daily business activities. One of [...] 

More multi-skilled than ever before

by on July 2, 2009 in Red Ribbon Inspiration

Deirdre van Zyl Smit According to Encarta’s online dictionary, multi-skilled can be translated to “possessing many skills; trained and capable in a large variety of skills or activities”. With thinning publications (and plenty shut-downs) as well as the developing digital landscape it is more essential than ever before for Public Relations specialists to be multi-skilled. [...] 

The future of news

by on June 18, 2009 in Red Ribbon Inspiration

Ronelle Bester News as we know it will change dramatically in future. My dad still drives to the local cafe to buy his daily newspaper, but soon most people will read news on their mobile phones. People have less and less time and will opt for convenience and ease.  For myself, I still prefer to [...] 

PR-Net meeting: Social Media success stories

by on May 8, 2009 in Red Ribbon Inspiration

Deirdre van Zyl Smit I attended the PR-Net function at the Rosebank Hotel last night on Social Media. One of the speakers was Jarred Cinman from Cambrient and he spoke about using social media to exploit human nature. He used Susan Doyle’s video (contestant on Britain’s Got Talent) as an example to prove that people [...]