Tag Archives: skills

Tight times can equal better choices

Deirdre van Zyl Smit Recession is a word most likely to trigger some form of panic when mentioned – unfortunately it is a reality for the world at the moment. But we’ll be making a very big mistake if we think there are no advantages to it. I had an interesting discussion with a client [...] 

More multi-skilled than ever before

Deirdre van Zyl Smit According to Encarta’s online dictionary, multi-skilled can be translated to “possessing many skills; trained and capable in a large variety of skills or activities”. With thinning publications (and plenty shut-downs) as well as the developing digital landscape it is more essential than ever before for Public Relations specialists to be multi-skilled. [...]