Tag Archives: public relations

King III changing the landscape of Public Relations

by on August 3, 2010 in Red Ribbon Inspiration

Bonita Da Serra While finishing my honours in Communication Management last year, I had the privilege of having Estelle De Beer as my study leader. Apart from being my study leader and a lecturer at the University of Pretoria, she was also the only PR practitioner on the committee who substantially reworked the 2002 King [...] 

Is being bad good for business?

by on February 5, 2010 in Red Ribbon Inspiration

Deirdre van Zyl Smit As public relations professionals, we build reputations; raise company profiles and position spokespeople as thought leaders. Unfortunately, it could take one action to break down years of hard work and make millions in sponsorships seem so insignificant. As an example, I’m picking on cellphone giant MTN for debiting client-accounts with exuberant [...]