Our story

Starting small. Dreaming big.

Armed with little more than a laptop, a phone line and a bold business vision, Ronelle Bester formed Red Ribbon Communications in 2003, a few months before her 30th birthday.

The idea was simple: to offer her marketing and PR expertise to the emerging Cape Town start-up community. Before long, Red Ribbon had become one of the most sought-after specialist PR firms in South Africa, with a growing client base that included both local start-ups and international power players.

A lot might have changed over the years, but we’re still privately owned, and continue to base our existence on three simple tenets: work hard, have fun, and make a difference for clients we genuinely like.