Red Ribbon News

Choosing the right PR agency

by on January 31, 2012 in Red Ribbon News

Ronelle Bester Companies looking to further their corporate communications strategies serve to benefit greatly from appointing the correct public relations agency. PR is a long-term investment, so it’s vital that you make the right decisions when it comes to deciding whom to hire. Take the following points into consideration: What can PR do for your [...] 

Red Ribbon announces SQS award

by on November 30, 2011 in News, Red Ribbon News

Red Ribbon recently distributed a press release about SQS Software Quality Systems’ “IT Leading Employer” award that they’ve won from the Computer Society of South Africa (CSSA). They’ve received excellent online coverage in ITWeb, saitnews, ITNewsAfrica, Bizcommunity and Engineering News. 

Ronelle quoted in Publicity Update story

by on October 10, 2011 in News, Red Ribbon News

Lindsey Kin, journalist at Newsclip, recently chatted to Ronelle to get a low-down on the do’s and don’ts for journalists to follow when it comes to event etiquette. See article here: Publicity Update. 

Interns, think before you send

by on May 22, 2011 in Red Ribbon News

Deirdre van Zyl Smit We get bombarded daily with internship requests and job applications – not that we mind; it’s good that tertiary institutions force their students to work a number of hours in order to get practical experience. What does concern me, is the number of spelling errors, the improper use of abbreviations in [...] 

Too busy to take your reputation seriously?

by on July 16, 2010 in Red Ribbon News

Ronelle Bester In a world in which your reputation is king, small businesses should be very aware of the pitfalls of palming PR off to junior staffers. Many start-up companies or small businesses wanting to grow, search for affordable and effective ways to get their names out there. One of the routes they often choose [...] 

[2010 trends] Doing more with less – PR’s mantra this year

by on January 18, 2010 in Red Ribbon News

Ronelle Bester The continued rise of online media and the corresponding decline of print means that PR is evolving. This, coupled with static PR budgets and high client expectations, means that we will need to be more creative this coming year. Here is my view on some of the trends for 2010. Digital PR: the [...]