Table Mountain shows its full beauty for Elekta’s first African user meeting

RonelleClients, Featured Client, News, Publicity HighlightsLeave a Comment

Nothing better than spending three days out of the office and having Table Mountain as the first sight when you wake up in the mornings! After enjoying the best view in the world and starting my day with a Truth coffee from their mobile station we organised for the Elekta user meeting, it was easy to face the challenges that … Read More

Penny for your thoughts: 5 PR tactics to help you achieve online thought leadership

RonelleCase studies, Publicity Highlights, TipsLeave a Comment

Thought leadership is an underused and misunderstood element of the PR mix, but in a world of noise and clutter, it’s often this more contemplative approach to publicity that ends up being most effective. The point of thought leadership is to establish your market authority organically, assuming the mantle of leadership by driving conversation, rather than by pushing the virtues … Read More