Launch international IoT company in South Africa

Challenge

Swiss-owned Thingstream provides low power, low cost, ubiquitous IoT connectivity via MQTT over GSM. The secure, out-of-the-box IoT connectivity solution leverages the globally-available GSM network to offer immediate, global IoT connectivity that no other low power connectivity provider can today.
With the significant adoption of IoT systems in South Africa and existing well-known IoT providers, the challenge facing Thingstream was to build awareness and understanding by ‘demystifying’ their solution in order to grow their presence in South Africa.

Approach

We kicked off the media campaign with a series of one-on-one executive briefings to explain Thingstream’s differentiator, introduce Thingstream’s spokesperson and start building media relationships at the same time. We targeted top-tier technology journalists and influencers, educating them about IoT technology, such as the industries that it applies to and who it can impact.
We followed this up with two press releases announcing Thingstream’s fast growing channel partner network in South Africa as well as announcing their new global CEO appointment.
The next step will be to showcase the solutions being developed and who is developing them.

Impact

• We had briefings with the following media: IT-Online, ITWeb, ITWeb Africa, Arthur Goldstuck for Sunday Times, TalkIoT, Techfinancials, Engineering News and a podcast interview with Techcentral.