Media relations campaign supports entrepreneurs’ international expansion plans
Born-in-SA success Payment24, is an international fuel payment solutions provider based in Cape Town, with offices in Berlin and San Francisco.
We have been involved with Payment24 since their infant days. After the company’s phenomenal growth, supported by its selection as one of 36 to participate in the international 500 Startups Global Seed Accelerator programme in San Francisco, they approached us again.
With strong competition from bigger, more established fuel payment systems, the challenge facing Payment24 was to build awareness and credibility in order to support their aggressive international expansion plan.
It was not possible to mention any blue-chip clients, so we were not able to showcase the solution or mention any brands to build credibility.
Through a combination of content creation, newsjacking and proactive media engagement, we focused on their success as African entrepreneurs to ensure coverage in their targeted business and mainstream publications.
The joint-CEO’s were also pitched to key publications as thought leaders in the fuel payment industry and made accessible through a combination of one-on-one briefings, telephone interviews and offline meetups.
• We secured the following mainstream publicity: Sunday Times, Business Day, The Star, Brainstorm, Cape Argus, Fin24 and an interview on CNBC Africa.