How women entrepreneurs can influence the future

tanyaNews, Red Ribbon News

Red Ribbon is celebrating 15 years in business today. Looking back, I realise entrepreneurship is a practical path of self-empowerment. Especially for women.

It is something I recognised in my mid-twenties, as I went through four retrenchments with one company over a period of two months. I realised I had no power over my career and it was terrifying. It became clear to me that the only way to take control of my career and life was to start my own company. So, at twenty-nine I did exactly that.

It’s been a rollercoaster ride, but I do believe entrepreneurship is something any women can accomplish. It won’t be easy, and it certainly won’t be without hard work, but with a lot of grit you will succeed. And it is worth it for the financial freedom, feeling of self-worth and fulfilment.

To be a women entrepreneur creates a unique opportunity to influence the future of many other women and this is how I believe we can make an impact:

It creates safe workspaces

Women-founded businesses gives us the chance to create a women-friendly business environment. We can prioritise women in recruitment and structure benefits around their needs. We can build a system which encourages women to participate in the workplace, rather than drive them away. Without the boys’ clubs and anti-women attitudes, women can excel in their careers because they have a safe workspace, understanding and camaraderie.

It creates economic independence

Hiring bias is very much real, especially the fear of employing women and then they start a family. Women-founded businesses can provide opportunities for ambitious women to have both a family and a career, without the feeling of guilt. We can create economic independence and security for women by earning their own income and with that enhancing their confidence sense of accomplishment. Earning your own money will give women a better quality of life, stability and an identity of her own. You can also give your kids a better future and provide for your old age.

It creates a new generation of leaders

As a women-entrepreneur prioritising the hiring of women, you create the unique opportunity to mentor, advance and promote a future generation of entrepreneurs. The women you employ will either stay or move on to create their own businesses, enter leadership positions and serve as a role model to their kids.

Coco Chanel said: “The most courageous act is still to think for yourself. Aloud.” So, let’s hold hands and support each other to overcome the obstacles of women entrepreneurship and contribute to society and the economy in a positive way. Every example of female leadership is going to inspire and transform a potential female entrepreneur.


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The essence of Red Ribbon


I recently had a conversation with a client in the UK about their decision to change agencies in one of their regions. And her reasons didn’t surprise me. It is exactly the reason why Red Ribbon exists.

Each client is a priority at Red Ribbon. A client will never be downgraded to work with a junior and never see the senior who pitched for the account again. After 14 years we are still an independent agency and we’ve made the conscious decision to stay small so as to provide a personal service.

We are extremely results-driven. We literally bend ourselves backwards to ensure high quality results for our clients. And we don’t take no for answer. Instead we’ll change tactics, strategy, whatever it takes to get our clients the results they deserve.

We have won a lot of business in the past because we are local, specialised and have a good track record. I believe it is also because we have an extremely high value system – we are ethical, honest and we don’t make promises we can’t keep. The best part is that we are genuinely nice people to work with — we love what we do and it shows.

So it’s this value proposition that sets us apart – our strategic approach to communication, unwavering commitment to our clients’ success, owner-managed agency with a highly qualified team and 14 years of B2B experience.